New Companies should learn that Storydoing is better than Storytelling

The big difference and value is in storydoing through action an not in communication only, e.g. storytelling. Examples of story doers are: Target, Walt Disney, Starbucks, American Express, Apple, Jet Blue, and IBM among others. In this study, published on the Harvard Business Review Blog, there is even evidence that storydoing companies are generating a substantially greater number of mentions in social media [ARTICLE]