Want to be creative? Leave it a mess

Researchers from Carlson School of Management, University of Minnesota conducted some experiments to check the intuition that messiness could foster creativity. They analysed responses from different subjects exposed to messy and tidy rooms and found that, although the number of ideas about a new design for a product were about the same, messy room subjects were more creative. These subjects were able to produce almost five times the number of highly creative responses than their tidy-room counterparts. So no excuse but to leave your room a mess [ARTICLE]

15GRAYMATTER-articleLarge

Via nytimes

Advertisements